“The milky way of life.” Competition entry. Our team of communication specialists, designers and architects made it to the second round!
Milk – its production, distribution and meaning worldwide – is the proposed thematic focus of the exhibition.
The first floor lets visitors playfully explore the living conditions of a Swiss cow.
The skin of the pavilion consists of a net-like structure of wooden canals, reminiscent of a traditional Swiss alpine water system. The upper floor has a sterile, “pasteurized” laboratory character. Scientific research and the Swiss contribution to the world food system are put on display. In collaboration with the Zurich ad agency Startbahn West and the architecture office müller verdan architekten.